A two-day lifestyle and product photography shoot for Pact Coffee, produced and shot by David at a carefully sourced residential location in Dulwich, South London — working closely with stylist Lauren Becker to create a rich and varied content library for use across Pact’s online and social channels.
The brief provided the creative foundation, but the visual direction was led by David on the ground — shaping the look and feel of each scene in collaboration with Lauren to ensure the imagery felt cohesive, on-brand, and genuinely varied across two full days of shooting. The resulting library spans product lifestyle compositions and relaxed coffee-drinking lifestyle scenes, giving Pact a versatile bank of content adaptable across multiple platforms and campaign moments.
Leading the visual direction from brief through to delivery — rather than simply executing a pre-determined shot list — is an approach David regularly brings to brand content productions, working as a creative partner as much as a photographer.
Photography and Production by David McConaghy. Styling by Lauren Becker.
“Working with David has been a game-changer for our brand. He expertly handles everything from sourcing stylists, models, and locations to organising the shot list, ensuring each campaign runs smoothly. He’s flexible and down-to-earth, yet always a true professional, consistently delivering high-quality images that align with our vision. After working together for a couple of years, he knows our brand inside and out, allowing him to effortlessly deliver what we need, while always bringing fresh ideas to the table. Plus, he’s a pleasure to work with, making every shoot an enjoyable experience!”Giulia Pieri, Design Lead — Pact Coffee
Whether you have a full brief or just an idea, I'd love to hear about it. Get in touch and we can talk through what you need.