Cheval Collection Three Quays — luxury serviced apartment lifestyle photography London
Luxury Serviced Apartments · Lifestyle · Interiors · Service

Cheval Collection

A four-month rebrand imagery project produced across Cheval Collection’s portfolio of luxury serviced apartments in central London — capturing the beauty of the properties, the quality of the service, and the character of the neighbourhoods they call home.

The brief ran across four distinct shoots: a key lifestyle shoot with models at Three Quays on the Thames; interiors shoots at Phoenix House and Gloucester Park capturing suite architecture and design detail; a service shoot at Cheval Lexham Gardens; and a neighbourhood shoot documenting daily life in the streets around their properties — Sloane Square, Knightsbridge, Gloucester Road, Hyde Park, and beyond.

Together, the four shoots form a complete new image library for the brand — built to work across their website, OTA listings, social channels, and print collateral, and to speak honestly to the kind of guest Cheval Collection attracts.

Photography by David McConaghy — produced over four months for Cheval Collection

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