Commissioned by Publicis Pro on behalf of Sharp Electronics, this single-day shoot involved creating a series of lifestyle product images for Sharp's new office printer range — shot entirely on location at Publicis Pro's own London offices.

Shooting in a real, working office environment rather than a dressed studio set was a deliberate creative choice — grounding the printers in an authentic professional context and producing imagery that feels genuinely credible to a B2B audience. The brief focused on capturing the printers being operated naturally by a subject, balancing the technical demands of product photography with the looser, more spontaneous feel of lifestyle imagery.

Shooting in a live agency environment — with all the practical constraints that brings — while delivering clean, polished product imagery to a tight brief is a discipline that sits at the intersection of commercial product photography and corporate lifestyle work.

This project is representative of the B2B product photography and office lifestyle photography David regularly produces for technology brands, electronics companies, and their advertising agencies — from single-day location shoots in real working environments to fully produced studio campaigns.

Photography by David McConaghy. Commissioned by Publicis Pro for Sharp Electronics.

 Behind the Scenes