Commissioned by RAPP for Samsung, this project took an unconventional approach to product marketing — rather than a traditional shoot, the brief was to create a short film documenting real life as an outdoor lifestyle photographer and how the Samsung Galaxy Tab S8 Ultra integrates naturally into a working creative's daily workflow.

Creative direction was handed largely to David — a deliberate decision that reflects the growing shift towards authentic, creator-led brand content over polished but disconnected advertising. Filmmaker Edward Hiscox joined the project to handle cinematography and co-direction, producing a piece that sits at the intersection of documentary filmmaking, lifestyle content, and product marketing.

This project is representative of the creator-led brand content and documentary production work David regularly produces for technology brands, advertising agencies, and consumer electronics companies.

Creative Direction and Production by David McConaghy. Cinematography and Direction by Edward Hiscox.

Client: Samsung UK

Agency: RAPP

Production & Direction: David McConaghy

DOP: Edward Hiscox

Editor: Katie Stelling