Commissioned directly by Colter & Roe for the launch of their sustainable activewear brand, this project involved creating the full brand launch campaign imagery — shot and produced entirely by David across four locations in the Peak District over a single 24-hour period.

The decision to shoot across four distinct Peak District locations within 24 hours was a deliberate creative choice — capturing the brand in a variety of landscapes, light conditions, and environments to give a fledgling brand the visual breadth and versatility it needed from day one. From moorland plateaus to valley paths and dramatic skylines, the Peak District provided a naturally compelling backdrop for a brand built around sustainable outdoor living.

Taking a brand from nothing to a full campaign-ready image library in a single 24-hour production — handling both photography and production — is the kind of end-to-end creative ownership that David regularly brings to start-up and independent brand launches.

This project is representative of the outdoor lifestyle photography and activewear brand photography David regularly produces for independent fashion brands, sustainable clothing companies, and outdoor apparel labels — from single-day brand launch shoots to ongoing seasonal campaign productions.

Photography and Production by David McConaghy

Sunrise

Forest

Sunset

Forest Studio